Thursday, December 11, 2008

I'm Thinking Nudity


As mankind looks back over the television age, one of the things they'll probably ignore (except Kevin Nealon, but that's just because he can't get work elsewhere) is the evolution of TV commercials.

Back in the early days, commercials were often built into television programs, the same way many are built into radio programs today - the host would take a break to talk about how great Parliament Cigarettes were, for example. Then they'd come right back.

Eventually, television commercials were broadcast as a cut-in, filmed with different people and repeated ad nauseum until the union contract (usually 13 weeks) ran out for those actors.

And commercials gained their own cachet, too - with well-known directors, and recognizable actors, and big budgets. And they got something else - they got funny. No more do we just see kids talking about how great Life cereal is, even if Mikey does like it. Now, commercials are often designed to cause uproarious laughter, because ad agencies seem to think we connect laughter with the brand name - maybe they're right. Think about Bud Light - or Budweiser's frogs.

And that brings up Arby's newest offering. Apparently, to Arby's, sex is funny too.

As an aside, I'd rather have Kirsten dress up in a Wendy's uniform - melted cheese sauce gets a bit messy.

Back on topic, the commercial that I really WANT to find, but haven't been able to yet, is one that involves a car, a banana peel, and the tagline, "Buckle up, it's awesome!"

1 Comments:

Anonymous Anonymous said...

Speaking of commercials...go look at that Snicker's ad I was telling you about, that I sent you on Facebook!

12/13/2008 04:21:00 PM  

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