Wednesday, December 31, 2003

Another failure of marketing
I was just watching 48 hours on CBS, rather than watch Dick Clark age gracefully for a 249th year. As is the nature of broadcast television, CBS must run advertisements to pay their bills. Upon my boob tube appeared perhaps the worst product pitch I've seen: The Most Relaxing Classical Album...Ever is now on sale, and being advertised.

As much as I appreciate the effort that some fine company in Colorado Springs is doing to keep us all calm and complacent in these increasingly hectic times, but you'd think they could come up with a better title than that at some point in the creation process. Or maybe a better ad than just a beach scene with soothing classical music in the background...because that's all it was, for 45 seconds. Just a beach...and music...and soft focus...and....ahhhh...

Anyway, if you want the album, feel free to call 1-800-228-1234. It's toll-free, and a wonderful two-tape or two-CD collection that can be yours for just about 35 dollars.

Be careful, though, because they included Boccherini's "Minuet," which I've always thought angries up the blood.

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