Now that's a Good Ad Agency
Budweiser really turned the world on its head in the late 90s with that "Whazzzaaaaaap!!!" commercial series, which was actually based on a short film by three guys from Philadelphia (the same ones in the commercials) called True. But A-B's ad agency seized upon the film, turned it into an ad set, and now half of the world is afraid to ask for wasabe.

Good times.

Bud's still harping on the "True" theme, starting with the Leon commercials from early last year. They became so commercial that any player on any team that fans thought was being a little too selfish became Leon - guys like Corey Dillon, for example.

And now they've roped in television personality Joe Buck, who's done a Leon commercial as well as that "Slam-a lam-a *gong* Ding Dong!" nonsense, which isn't so much nonsense as it is really catchy.

And just two nights ago, watching the Cards game, Fox (who holds Buck's contract) found some dude in the stands who had a sign reading exactly that (not "Fox," you knob, but "Slam-a la..." oh, you get the idea). Complete with the little baseball where the "O" is in "Dong."

Ladies and gentlemen, we have achieved cultural relevance.